Ways to Make Money in Kenya: Retail Clothing Business in Kenya

If fashion trends and clothing are just some of the things which always make you on the lookout for, then you need to venture into the retail clothing business. This is a very lucrative and ideal one since clothes are always what people look for everyday

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Why Start a Retail Clothing Business

The clothing industry is an industry that is filled with a plethora of niches. There is apparel and clothing specially tailored for pregnant women, sports enthusiasts, the environmentally-conscious, toddlers, plus-size people, the fashion conscious ? the list goes on. The best thing about this business is that you can sell your designs, find a supplier or be a franchise of a clothing store. Whichever business option you choose, make sure that it will be the best one to work for you. To succeed, you just need to exert all your effort in the financial, operational and marketing processes of your business. By doing so, you will always be able to produce money and continue your passion for fashion.

Requirements and Considerations for this Business

The first thing you need to do is make a decision on what market you are going to focus on. This means narrowing down your clothing products to kids, women or men. You also need to ask yourself whether you will be targeting high-end shoppers or just sell affordable clothes.?

You also need to determine the type of clothes you will sell such as new or vintage clothes.You also need to identify on where and how you will be able to get clothes to sell.

Next, you need to find the most ideal store location where there is high traffic of people and potential clients. You also need to consider the demographics because this needs to match your target market. If you are planning to sell clothes to high-end customers, then you need to put up your clothing store in a place where there are wealthy people. But if you target the common people, then you need to sell your vintage clothes in shopping districts.

Next, you can already produce or buy your inventory. In buying them, you need to make sure to get the best deals because you will be able to cut costs effectively. After being done in the inventory buying, you need to get the required business licenses and permits. The last part of the business is marketing your products with the use of a great promotional strategy.

Source: http://waystomakemoneyinkenya.blogspot.com/2012/08/retail-clothing-business-in-kenya.html

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